Abstract
Generative artificial intelligence (AI) has the potential to revolutionize social science research. However, researchers face the difficult challenge of choosing a specific AI model, often without social science-specific guidance. To demonstrate the importance of this choice, we present an evaluation of the effect of alignment, or human-driven modification, on the ability of large language models (LLMs) to simulate the attitudes of human populations (sometimes called silicon sampling). We benchmark aligned and unaligned versions of six open-source LLMs against each other and compare them to similar responses by humans. Our results suggest that model alignment impacts output in predictable ways, with implications for prompting, task completion, and the substantive content of LLM-based results. We conclude that researchers must be aware of the complex ways in which model training affects their research and carefully consider model choice for each project. We discuss future steps to improve how social scientists work with generative AI tools.
Journal: Sociological Methods and Research